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Sponsorship

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Multicultural Marketing

The Astros are fortunate to call Houston home. Not only because Houston is the 4th largest city in the nation, but because it is one of the most culturally diverse cities in the nation. Today, Houston enjoys a multicultural flavor with ethnic communities growing and thriving throughout the city, and the Astros have made significant strides at growing their fan base in these markets.

As a sponsor of the Houston Astros, your company will benefit from associating your brand with a niche marketing package featuring media, in-park events, online presence and tailored special event and festivals that are sure to help you grow your customer base by marketing to these growing communities.


Hispanic Marketing

With close to 25% fanbase, the Houston Astros are one of the most aggressive teams in baseball to target and invest in capturing this large portion of the Houston market. Reaching almost 40% of the city's total population, marketing to the Hispanic market is crucial to grow your business. The Astros offer several options to reach the fastest growing segment of the Houston market.


Spanish Radio Broadcast

Since the inception of Major League Baseball in Houston as the Colt .45 back in 1962, Houston Hispanics have listened to baseball in their native language. Over the span of more than four decades, the Astros have been a long-time fixture within the Hispanic market by continuing this tradition of broadcasting all 162 games season after season.

The team's Spanish flagship radio station, KLAT-1010 AM, is part of the largest Hispanic radio network in the nation. Locally, Univision Radio stations consistently rank No. 1 among Hispanic radio stations and across general market properties as well.


The Astros Spanish Radio Team

Francisco is also a coordinating editor for the team's Spanish magazine, Crónicas de los Astros, as well as a contributing feature writer for AstrosdeHouston.com. He joined the Astros in 2008 after spending five seasons broadcasting Milwaukee Brewers games in Spanish on the Telemundo affiliate. His Major League broadcasting experience includes selected Minnesota Twins games over five seasons from 2003-2008 and with the Cincinnati Reds in 2005. His debut in the Majors as a broadcaster was with the Arizona Diamondbacks in 1999.


Alex Treviño returns for his 15th season of analysis on the Astros Spanish radio broadcast. A native of Monterrey, México, he spent 13 seasons in the Majors, primarily as a catcher, including the 1988-1990 seasons with the Astros. He also spent time with the Mets, Reds, Braves, Giants and Dodgers. He has caught for pitching greats such as Nolan Ryan and Fernando Valenzuela. Treviño played in 939 Major League games and had a .249 lifetime average.

As a full season sponsor of the Astros Spanish radio broadcast, each sponsor receives the following assets:


  • Open and close billboard for all games
  • An exclusive live feature during all games
  • Two (:30) second spots played during all games
  • Live (:10) second radio drops during all games
  • One live, half-inning interview with the Spanish broadcast team in the radio booth
  • Four tickets to the Astros VIP suite during the season
  • An in-stadium salute on the Astros scoreboard for all 81 regular season games
  • Recognition for radio sponsorship in Astros Spanish and English magazines
Spanish Magazine: Crónicas de los Astros

Now on its seventh season in circulation, Crónicas de los Astros boasts 36 pages of original Spanish content on Astros news throughout the season, with special in-depth coverage of our team by international reporters that also write for the team's Spanish website. Crónicas has a circulation of 10,000 issues per monthly edition, in addition to a post-season wrap-up issue.

Unlike its English counterpart, Crónicas is distributed outside the ballpark in predominantly Hispanic areas around the city through our Spanish newspaper partner, RUMBO de Houston.

Spanish Pocket Schedules

The Astros pocket schedules are the #1 most requested collateral piece by Astros fans. Now you can sponsor our Astros Spanish pocket schedules. Our pocket schedules are an excellent vehicle to place a call-to-action advertisement. The Spanish pocket schedules are distributed by our Astros Spanish radio partner, Univision Radio at all official radio events, remotes and festivals.

AstrosdeHouston.com

Be part of one the first Spanish website in Major League Baseball. The official Spanish website of the Houston Astros, AstrosdeHouston.com offers opportunities for sponsors to activate Hispanic promotions online.

Banner or video ads and fully integrated sponsorships with branded content, interaction, and promotional tie-ins are now available. Sponsors now have an opportunity to generate database and collect valuable marketing data in this key demographic.

Your company can also sponsor the team's Spanish e-newsletter, Crónicas en Línea, features original news stories from our Spanish website, ticket and promotional information, fun factoids and downloads. With domestic and international registrants, Crónicas en Línea is a great vehicle to promote any global corporation. This e-newsletter is sent to thousands of registered email accounts days prior to each Astros homestand (approximately twice a month during the baseball season).

Events and Festivals:
Cinco de Mayo Festival
Hispanic Heritage Festival

The Astros commemorate two of the most iconic celebrations in the Hispanic market calendar in a big way, and sponsor can join in the celebration. The Cinco de Mayo Festival, celebrated in May, and the Hispanic Heritage Festival in September, both highlight the best of the Hispanic culture - food, family and fiesta!

Houston Astros and Univision Radio will be closing down Crawford Street in front of Minute Maid Park and turning it into a giant street mercado featuring live music, food, games. After the festival - grab your seat in the ballpark and enjoy the Astros game for the perfect way to end the festivities.

These festivals are a great activation vehicle for your company to reach out to this fast growing fanbase. From food sampling, to giveaways, to games and activities, the Astros will help you generate more brand loyalty and make a lasting impression in this market.

As a sponsor of one of these events, each sponsor receives the following assets:

  • Included in a (:30) spot during each Astros Spanish game broadcast for approximately two (2) weeks prior to the event
  • Included in a live (:10) read during each Astros Spanish game broadcast for approximately two (2) weeks prior to the event
  • Ten (:30) promo spots per week on KLAT-AM La Tremenda, Monday through Friday (6A-3P) for approximately three (3) weeks prior to the event
  • Mentions in both Astros.com and AstrosdeHouston.com, as well as both e-newsletters and Astros Facebook page
  • One (1) in-stadium scoreboard mention per series for approximately two (2) weeks prior to the event
  • One (1) 10 x 10 ft. booth space at the event (includes a 6-foot table and two chairs)
  • Company and logo mention on Crónicas de los Astros the month of the event.
Urban Marketing

In the Houston market, the African American market (over 25% of the city's population) is blossoming, and the Houston Astros are one of the teams in baseball that are reclaiming their share of the market by aggressively targeting this market on two fronts: the Houston urban youth and their families.

In order to ensure that the Astros are relevant in this market, the team has invested in creating the Houston Astros Urban Youth Academy (UYA), a state-of-the-art baseball complex that is operated exclusively by the Houston Astros for the sole purpose of reviving the love of baseball among Houston's urban youth. Opened in May of 2010, the academy is quickly becoming a centerpiece of the African American community, with multiple baseball and non-baseball events being hosted in this facility. The UYA is the second baseball facility sanctioned by Major League Baseball to open in the nation; the first opened in Compton, CA in 2006.

Kids in Houston will have the opportunity to work on their baseball skills and will be mentored by such Astros legends of the 1960's and 70's as Jimmy Wynn, Enos Cabell and JR Richards, just to name a few, in addition to many other talented coaches and trainers. In 2009, a total of 21 players that either played or trained at the UYA were part of last year's MLB draft.

Many players like centerfielder Jason Bourgeois enjoy working with the Houston Astros Urban Youth Academy to help train baseball's next generation of professional athletes. Click here to get more information on how to get involved with the Houston Astros Urban Youth Academy.


Events and Festivals:
Jackie Robinson Day

A life remembered, and a legacy that transcends generations and communities.

In the month of April, the Houston Astros honor the life and legacy of #42. The Houston Astros join in the league-wide celebration of Jackie Robinson Day by not only remembering his tenacious life as he broke the color barrier in sports, but how his life was marked by courage, determination, integrity and teamwork. In addition to having our players honor his memory by wearing his iconic #42 on their uniforms, the Astros also have a series of promotions on the home game that falls on or closest to the official day - April 15th. Among these are:

  • Specially-priced tickets in various levels of the ballpark, which include a commemorative Astros/ Robinson #42 t-shirt
  • Commemorative exhibit from the National Negro Leagues Museum
  • Special pre-game event awarding scholarships to outstanding, civic-minded students to attend college, who at an early age have exemplify the core values upheld by Jackie Robinson

As a sponsor of this event, your company will receive the following assets:

  • One week of Astros-controlled media including, but not limited to, the following:
    • In-stadium mentions on ballpark scoreboard during home games prior to event date
    • Pre-recorded :30 spots to run on Astros Radio broadcast of games
    • Live :15 mentions to air on Astros Radio broadcast of games
    • Mentions on Astros.com on home page and promotion schedule
    • Mention on Astros e-newsletter
    • Mention on Astros Facebook and Twitter pages
Praise in the Park

The Astros also know the importance of family-friendly entertainment, so they created an event that attracts faith-based organizations around the city to enjoy an uplifting gospel concert prior to an Astros game. This year's Praise in the Park, united dozens of local churches for a 90-minute pre-game concert featuring local gospel sensation James Fortune and FIYA, and the legendary Grammy-award winning gospel singer Vickie Winans. These artists were backed by a local choir, the Houston Voices of Praise, what was assembled from the best choir members of dozens of churches in the city.

A specially-priced ticket to the event includes the pre-game concert, the Astros game and the Heritage exhibits featuring relevant African American institutions such as the National Negro League Museum, the Buffalo Soldiers Museum, the Houston Ensemble Theater and the Houston Museum of African American Culture. In addition, a portion of the proceeds goes to the local chapter of the United Negro College Fund.

As a sponsor of this event, your company will receive the following assets:

  • Event recognition by the Praise in the Park MC
  • One week of Astros-controlled media including, but not limited to, the following:
    • In-stadium mentions on ballpark scoreboard during home games prior to event date
    • Pre-recorded :30 spots to run on Astros Radio broadcast of games
    • Live :15 mentions to air on Astros Radio broadcast of games
    • Mentions on Astros.com on home page and promotion schedule
    • Mention on Astros e-newsletter
    • Mention on Astros Facebook and Twitter pages
  • Two weeks of Astros-purchased media including, but not limited to, the following:
    • Pre-recorded :30 spots to run on faith-based media partners
    • Live :15 mentions to air on faith-based media partners
    • Display ads in local urban publications
    • Mentions on social e-newsletters
  • A block of at least 300 tickets for your company to bring employees and guests to the event